DFS is the World's Leading Luxury Travel Retailer, serving international traveling customer. At DFS, we pride ourselves on our rich heritage. Established in Hong Kong over 55 years ago by two American entrepreneurs, we are now majority owned by the world’s largest luxury conglomerate Moët Hennessy Louis Vuitton (LVMH). As a result, we represent a winning combination of an Asian sense of service, an American spirit of entrepreneurialism and a European luxury aesthetic. We are unique, and proud of it. We are the only major luxury brand retailer to operate on an international scale through two major channels: airport stores and downtown T Galleria luxury department stores. The global reach of our T Galleria store network is wider than that of any other multi-brand luxury retailer.
The consumer marketing will tasked on the following key projects:
iShopChangi.com
Assist in obtaining brand digital assets to fully optimize brand exposures on iShopChangi site
The Cocktail Festival (Sep & Oct)
Involved in planning and co-ordination
Assist in production of communication materials (VM, store collateral, social media, etc)
Support opening event & weekend activation
Golden Weeks for Fine Watches, Jewelries and Accessories (Jul & Aug and Oct)
Involved in planning of activation for fashion & watch boutiques
Support in activation & shopping events (including Fashion Avenue Anniversary in Aug)
Big Bang Launches for Longines (Sep), Moncler (Nov)
Assist in big brand launches and support in events & activations
Gifting 2019 (Dec)
-Involved in planning of activation at Changi (Spirits, Wine & Tobacco & Fine Watches, Jewelries and Accessories) & SCC
-Assist in production of communication materials (Visual Merchandising, store collateral, social media, etc)
-Support in activation
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DFS Venture Singapore - Designation:
Consumer Marketing Intern - Changi Airport - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce