Zest is a digital company under ComfortDelGro Corporation that seeks to transform the way people experience mobility services. We believe mobility is the trigger to lifestyle services that everybody seeks in their daily lives. As such, we treat every employee as a Zest customer and we expect each employee to approach their job with passion and drive in delivering the best experiences possible to our Zest customers.
We take pride in nurturing employee happiness, encouraging personal development and welcoming teammates from all walks of life. We thrive off challenging the status quo and seek solace in the belief that reinventing mobility in a socially responsible and inclusive manner can lead to better outcomes for all.
We value diversity at our company. We hope to provide a platform for people to achieve mobility, be it socially or professionally, through our commitment to being an equal opportunity employer.
Responsibilities
- Be part of a newly established team that looks at redefining the dual concepts of mobility and lifestyle in the minds of online customers
- Gather market intelligence on the competing and emerging digital platforms
- Identify the target customers’ needs and propose how to fulfill
- Develop a digital marketing plan that connects our brand to the online customer
- Work with external agencies in campaign creation and execution
- Perform the role of a growth hacker to uncover new marketing opportunities to the customer
- Work closely with product team to derive actionable insights and optimize brand visibility
- Measure, analyse and report marketing performance and develop new metrics if necessary
Requirements
- Out-of-the-box thinker and looking to create the maximum impact in the shortest time
- Team player and able to work in a multi-disciplinary team
- Excellent communication skills and the ability to translate creative ideas into working business concepts
- Technical knowledge/expertise in the use of analytics tools to generate business use cases will be preferred
- Prior experience in digital marketing or mobile advertising roles will be a plus
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- Company:
ComfortDelGro Corporation Limited (Zest) - Designation:
Digital Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Public Transport - Location:
Queenstown