Christian Dior Singapore Pte Ltd – PR and Marketing Communications Intern

Public Relations 

Press Rack Coordination 

• Managing of press sample loans schedule for Singapore and SEA Liaising with stylists and editors on samples loaning for maximum publicity 
• Packing and unpacking of samples loans for pickups and managing deliveries 
• Preparation and filing of shipping documents for overseas and local loans 

Press Showroom Management 

• Managing press samples inventory on Fashion GPS
• Displaying available press samples in accordance with visual merchandising guidelines 
• Ensuring that the press showroom is always immaculately presented 

Attending to Press Enquiries

• Efficiently share and provide accurate information on various press enquires we get daily pertaining to our products and collections.

Press Kits and E-News dissemination 

• Preparation of digital press kits for specific product pushes across Ladies, Men’s, Baby, Fine Jewelry and Timepiece universes on a bimonthly basis. 
• Ensuring all e-news are sent to the right press target for maximum exposure and to following up on further press enquiries when required

Editorial Monitoring

• Monitoring key local newspapers, magazines, websites and digital platforms on a daily basis 
• Prepare weekly and monthly editorial clippings for Hong Kong regional office and Paris head office (tear sheets and scans)
• Prepare press review reports of specific product categories as and when required by Paris head office 

Press Gifting 

• Managing press gifts inventory
•  Ensuring that press gifts are presented in accordance to guidelines 
• Coordinate logistics relating to press gifts delivery

General Administration 

• Filing of documents 
• Tracking reception of all magazines, samples, gifts, look books etc. 
• Verification of invoices for local and international courier services every month with supporting documentation to finance team

 Advertising 

• Sending of monthly magazines with Dior ads to regional office in Hong Kong by 20th of each month 
• Follow up of various monthly reports (both print & digital) with media agency for timely submissions to regional office 
• To compile post-buy reports of campaigns for digital and OOH platforms from month to month 

 Miscellaneous 

• Assist in coordination of all event logistics and preparation (for example: casting and fittings of event ushers, arranging for flowers, packing of gifts, etc) 
• Assist with event management during events (for example: guest lists, coordination of designated car pick-ups and drop offs, etc)