Changi Travel Services – Digital Marketing Assistant Manager

Company
Changi Travel Services
changirecommends.com.sg
Designation
Digital Marketing Assistant Manager
Date Listed
19 Apr 2022
Job Type
Experienced / Senior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
Marketing / Public Relations
Industry
Retail / eCommerce
Location Name
Airport Boulevard, Changi Airport Singapore (SIN), Singapore
Work from Home
Address
Airport Blvd., Singapore
Map
Allowance / Remuneration
$3,000 - 5,000 monthly
Company Profile

Headquartered in Singapore with operations across South East Asia+, with the aim of redefining travel experiences to fulfil every need of the contemporary travellers, be it for business or leisure, innovation is part of our DNA, with an ever expanding business presence in the region.

In addition to online e-commerce platforms previously focused on savvy travellers, we have recently expanded into B2B and B2C e-commerce with products and services to meet every consumer’s basic needs and more. As consumers begin to feel more comfortable with online purchases of their needs, businesses must put more focus on having a digital presence, especially in moments of crisis like a global pandemic. Our business is therefore in for an exciting time, adjusting to this new normal.

Become part of this exciting transformation, join us to build your career and make a difference in delivering quality service and outstanding  guest experiences to wow every customer.

As we continue to grow and fulfill our commitment to enhance the lives of our customers, we expect the same commitment of excellence and service from our team in making this ambition a reality.

We continually seek for passionate and spirited individuals to join us on this journey, chart our destiny with digital transformation. We are creating new roles and expanding the skill sets of existing roles to respond to the demands of a digital economy, constantly on a quest  for the right talent with passion to add value to the lives of everyone we touch.

This journey is not exclusive to just customers but an offering to our growing family as well. We want people who have an appetite for a digital adventure and achieve your full potential with us.

We hope to see you thrive with your career aspirations and encourage you to expand your reach by providing opportunities for constant growth with excellent performance.

In line with our aim to expand and grow to be the best in the business, the time to join us is now!

Job Description

Key Responsibilities:

  • Support and execute all marketing activities to meet business goals including advertising and promotional activities: traditional, in-store, online, direct, and local marketing activities.
  • Execute all web, SEO/SEM, email, social media, and advertising campaigns and review execution.
  • Set up campaigns and ads to optimize for various KPls (conversions, awareness, traffic...) across multiple paid channels.
  • Effectively optimize targeting and segmentation as well as the allocations of budgets across multiple paid channels in order to generate cost-effective actions and conversions.
  • Social Media initiatives: create social media calendars, post on social media platforms, enhance the reach and optimize.
  • Update and maintain e-commerce website.
  • Liaise with the design team to share a brief on the campaigns.
  • Analyze and report performance for the website across all the channels.
  • Conduct post-campaign reporting and analysis to deliver reports on the performance of marketing and e-commerce campaigns. Able to make data-driven recommendations for optimization and to improve effectiveness in all marketing paid channels.
  • Monitor competitors' activities and get insights. Stay up to date with digital media technologies and the latest trends
  • Drive e-Commerce business growth by analyzing trends/ opportunities, executing, and implementing tactical programs that leverage those trends/ opportunities
  • Enhance e-Commerce customer experience. This includes the development of customer retention and loyalty programs.

Key Job Requirements:

  • At least 1-2 years of relevant working experience: Experience in a tech, E-commerce, or Startup environment preferred with a proven track record of hands-on experience in marketing campaigns
  • ln-depth knowledge and hands-on experience across all the digital ecosystems that include, but not limited to paid media platforms, Google Network, Social Media platforms, and SEO.
  • Hands-on experience of planning and buying digital media on platforms such as Google Ads (SEM, Shopping Ads, Display, video), Facebook and e-commerce platforms ads.
  • Hand-on experience setting up, implementing, and optimizing Google Ads, Facebook, and affiliate campaigns.
  • Hands-on experience/exposure in optimizing landing pages and user funnels.
  • Hands-on experience with tracking tools and setting up measuring strategies.
  • Equipped with the latest trends and best practices in online marketing and measurement.
  • Knowledge with A/B and web analytics tools like Google Analytics
  • Experience in E-commerce Campaigns
  • Social Media Marketing initiatives
  • Email Marketing campaigns
  • Strong interpersonal and communication skills
  • Comfortable working on Microsoft Excel and PowerPoint

Others:

  • Working Hours: Monday to Fridays 830am to 6pm
  • Working Location: Singapore Changi Airport terminal 1 (80 Airport Blvd, Singapore 819642)
This position is already closed and no longer available.  You may like to view the other latest internships here.

Related Job Searches:

Discuss this Job:

You can discuss this job on Clublance.com #career-jobs channel, or chat with other community members for free:
Share This Page