Caerus Holding started in 2008 as a wine distribution company with presence in India, Maldives as well as Malaysia. In 2013, the group diversified into the food business, welcoming the celebrated New York cake boutique and their world-famous Mille Crêpes – Lady M New York. Having arrived in Singapore as its first debut in Asia, we have cake boutiques currently located at Orchard Central, South Beach Avenue, Scotts Square, Westgate and the newly opened Jewel Changi Airport.
Growth in both business units are in the pipeline, with the addition of unique brands to the food business portfolio and overseas expansion for both into countries such as Malaysia, Thailand, Indonesia, Philippines. Little Damage, the widely acclaimed soft serve ice cream brand from downtown Los Angeles is one of the latest addition, followed by Leckerbaer, a specialty pastry brand from Copenhagen.
They will be responsible for the strategy and execution of all of the company’s brands marketing and PR activities. Comfortable wearing multiple hats at once, with the ability to execute on PR, content marketing, event coordination and planning, and creative projects, among other activities related to the company. Opportunity to grow and expand the marketing function into regional markets and grow the company's F&B portfolio.
Roles & Responsibilities:
- Responsible for the creation and execution of marketing and brand strategies and plans that drive achievement of the company’s business objectives
- Working closely with internal stakeholders and external partners to ensure timely executions of campaigns and events
- Coordinate with franchisor's headquarters (Based in US/Europe) on their marketing efforts which could be applied to local market
- Maintaining consistent communications with customers across all touch points to deliver a seamless and holistic brand experience
- Effectively managing the marketing budget
- Cultivate and maintain good relationship with journalists, editors and influencers who would be relevant to each brand
- Engage with the media on a regular basis to feature each brand in local publications
- Strategising, researching, writing and distributing press releases to targeted audience
- Leading a team of designers to conceptualise and produce communication collaterals that support the strategy and brand's business objectives
- Spearhead and coordinate special programs, partnerships and events that deliver increased awareness and value for each brand
Experience and Skills:
- Degree in Marketing or equivalent
- Minimum 3 years relevant experience
- Strong written and verbal communication skills, possess a dynamic personality
- Good business acumen and analytical skills
- Excellent attention to detail and to managing the overall process
- Resilient with a positive attitude
- A creative thinker and articulate communicator with the ability to conceptualize, visualize and deliver on breadth and depth of marketing activities
Related Job Searches:
- Company:
Caerus Holding Pte Ltd - Designation:
Marketing Manager - Profession:
Marketing / Public Relations - Industry:
Food Services / F&B - Location:
Outram