Founded in 2000, the BreadTalk Group Pte Ltd has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Today, with over 900 outlets in 15 international markets, the BreadTalk Group produces culinary magic for everyday recipes that you savour, uniting people with good taste around the world. With a global staff strength of more than 5,000 employees, the Group operates nearly 800 bakeries, 31 Din Tai Fung restaurants in Singapore, Thailand and the United Kingdom and close to 60 award winning Food Republic outlets in China, Singapore, China-Hong Kong, Malaysia, China-Taiwan, Thailand and Cambodia as well as 14 Food Junction outlets in Singapore and Malaysia under the Food Atrium division.
- To co-ordinate and execute marketing plans and activities for various projects and events
- To coordinate production of advertisements for print, online and outdoor media, collaterals creation etc
- To coordinate promotions with partners and work closely with media (in-house & 3rd parties)
- To work closely with operation teams and outlets for promotions.
- Organizing promotional activities.
- Understanding market and customer.
- Piloting the innovations and creating new indications and expanding markets.
- Keep up to date with market trends and new developments utilizing information for business improvement
- Accountability for Brand’s performance & working closely with operations team.
- Execution of trade and promotional activities
- Managing advertising and promotion funds
- Product Development- Feasibility study and product launches
Requirements:
- Degree/Diploma in Mass Communication / Marketing or related discipline
- Design background (preferred)
- Visual merchandising experience (preferred)
- Proficiency in Mandarin is a bonus (in order to handle queries from Mandarin speaking counterparts in regards with operational matters)
- Knowledge in Microsoft Office (Words, Excel & Power Point)
Job Type:
- Contract
- Monday to Friday, 9am to 6pm
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- Company:
BreadTalk Group Pte Ltd - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Food Services / F&B - Location:
Hougang