Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
1. Adapt marketing collateral according to brand guidelines - ad layouts, VMD displays, POP displays, event invites, posters, vouchers, web visuals, catalogues etc for 3 brands (ASICS, Onitsuka Tiger, ASICS Tiger)
2a. Liaise with vendors to ensure optimal and timely delivery of collaterals.
2b. Assist with product loans for shoots.
3. Assist in managing and monitoring social media (Instagram + FaceBook) accounts to build brand awareness and support brand marketing strategies.
4. Assist in conceptualising and developing events, social media/digital marketing strategies to drive competitive advantage.
5. Assist in various other marketing activities and events.
6. Conduct research and analysis of new social media/marketing trends, sites, tools and news to share with the marketing team and made recommendations to drive competitive edge.
7. Participate in the conceptualizations of new and creative ideas with the marketing and branding team.
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- Company:
ASICS Asia Pte. Ltd. - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce